Table of Contents
Introduction:
Email marketing has become a popular tool for businesses to reach their target audience and drive sales. With a growing number of businesses relying on email marketing, it’s essential to understand the cost of email marketing in India. The average cost of email marketing can vary widely, depending on the email service provider you choose, the number of emails you send, and the level of support and features you require.
Factors Affecting the Email Marketing Cost in India:
1. Size of Business
| Sr. No. | Small Business | Large Business |
|---|---|---|
| 1. | Email marketing can be Affordable. | Email marketing can be Expensive. |
| 2. | Free or low-cost plans for 1,000 or fewer subscribers | Monthly plans based on the number of subscribers or the number of emails sent |
| 3. | Mailchimp: Free plan for up to 2,000 subscribers | Aweber: ₹3,000/month for up to 500 subscribers |
| 4. | Zoho Mail: Free plan for up to 25 subscribers | GetResponse: ₹1,500/month for up to 1,000 subscribers |
2. Types of software are used
- One crucial factor to consider when determining the cost of email marketing is the type of email marketing software you use. Some email marketing software providers offer basic features like email templates and list management, while others offer more advanced features like automated email sequences and lead scoring. The more advanced features you need, the higher the email marketing cost.
- The lowest cost of software for email marketing can vary greatly depending on the features and level of support you need.
- However, many free or low-cost email marketing services are available, with prices ranging from $0 to $30 per month.
- For example, ConvertKit offers advanced features like automation and lead scoring, but it’s more expensive than other email marketing software providers with basic features.
- Some popular Free email marketing services include Mailchimp, Sendinblue, and Zoho Mail, while some low-cost options include Constant Contact, AWeber and GetResponse.
- It’s essential to review these services’ features and limitations carefully and choose one that best meets your needs and budget.
3. Support Needed
- Another factor to consider is the support you need. Some email marketing software providers offer limited support, while others offer 24/7 customer service and technical support. It may be worth investing in a highly supported provider if you have an extensive email list and rely on email marketing to drive sales.
- For example, Drip offers 24/7 customer service and technical support, but it’s more expensive than other email marketing software providers with limited support.
4. Designing and Creating
Another cost to consider is designing and creating your emails.
- If you have the skills and resources to design, your email marketing cost will be lower.
- If you need to hire professional designers for email marketing, it will cost anywhere from ₹5,000 to ₹50,000, depending on the complexity of emails and the designer’s experience.
5. Data analysis and Tracking
- In addition to the cost of email marketing software and design, there are other costs, such as data analysis and tracking. Data analysis and monitoring are essential for understanding the effectiveness of your email marketing campaigns and improving your results. Some email marketing software providers offer data analysis and tracking as part of their software, while others charge extra for these features.
For example,
- Campaign Monitor charges an extra fee for data analysis and tracking
- Sendinblue offers these features as part of its email marketing software
6. Email Delivery
- Finally, it’s an essential factor in the cost of email marketing Email delivery. It is critical for the success of your email marketing campaigns. Some email marketing software providers offer email delivery as part of their software, while others charge extra.
- The cost per email delivery can vary greatly depending on several factors, such as the volume of emails you are sending, the email service provider you are using, and the level of support and features you require.
- On average, the cost per email delivery ranges from a few cents to several dollars per email, but it’s hard to give a definite say without more context
For example,
- Constant Contact offers email delivery as part of its email marketing software
- MailerLite charges an extra fee for email delivery
7. Pricing
- The pricing of email marketing depends on the factors mentioned above to get the best plan for our email marketing and the best outcome for the business.
- We need to go through all the factors and know if any hidden charges are associated with email marketing, depending on your chosen email service provider.
- These charges can include fees for email list management, email design, or email automation.
- Some email service providers also charge based on the number of emails sent, the number of subscribers you have, or the amount of storage you use.
- On average, the cost of email marketing can range from a few dollars per month for basic email service to several hundred dollars per month for more advanced services with more significant support and features.
- For large businesses, discounts for bulk email marketing are a good option. The discount size and eligibility conditions can vary greatly, depending on the provider and the terms of the deal.
- Some providers offer volume discounts for high email-sending volumes, while others offer discounts for longer-term contracts or for paying upfront. It’s essential to compare the discounts offered by different providers and to carefully review the terms and conditions of any discount before taking advantage of it.
- It’s important to carefully review the pricing and terms of any email service provider you are considering and to ask about any potential hidden fees to avoid any surprises down the road.
Comparison of Email Marketing Software:
| Provider | Free Plan | Basic Pricing | Link |
|---|---|---|---|
| HubSpot | Freemium plan (2,000 emails/month) | Starting at ₹3,600/month | https://www.hubspot.com/products/marketing/email |
| MailChimp | Free plan (10,000 emails/month) | Starting at ₹899/month | https://mailchimp.com/solutions/email-marketing-platform/ |
| Constant Contact | Free plan (500 emails/month) | Starting at ₹1,200/month | https://www.constantcontact.com/ |
| Brevo | Free plan (300 emails/day) | Starting at ₹1,499/month | https://landing.brevo.com/products/ |
| ConvertKit | Free plan (1,000 subscribers) | Starting at ₹2,999/month | https://convertkit.com/ |
Conclusion:
The cost of email marketing in India depends on various factors, including the size of your business, the type of software used, and the level of support needed. Designing and creating emails, data analysis and tracking, email delivery, and pricing structures also play a significant role in determining the overall cost. It is essential to carefully evaluate these considerations and choose the right email marketing strategy that aligns with your budget and business objectives. By making informed decisions and selecting the right email service provider, businesses can effectively leverage email marketing to drive growth and engagement.
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