Marketing

The way we shop and conduct business has been revolutionised by e-commerce.  Businesses must continuously track and evaluate their performance to stay on top of the game, given the fierce…

Managing your marketing budget is an essential responsibility for B2B marketers. Reaching your target audience, generating leads, and ultimately generating income may all be accomplished by allocating the proper resources…

Influencer marketing has grown in popularity as a tool for companies to connect with their target demographic and boost sales in recent years. However, selecting the perfect influencer is only…

A marketing budget is crucial to any company’s overall financial strategy. It supports organisations’ resource allocation for promoting goods and services, raising brand recognition, and boosting sales. But for small…

A crucial product that protects people and families financially from the high expense of medical care is health insurance. However, the market for health insurance could be better, with several…

The way that companies communicate with their customers has been revolutionised by marketing automation. Businesses may give their clients more individualised and compelling experiences by automating tedious processes and streamlining…

Source: freepik The marketing challenges faced by technology companies are distinctive. Due to the rapid development of technology and the ever-changing nature of the industry, these businesses need to stay…

Source: freepik Marketing is about influencing consumer behaviour, and one way to do that is through priming. Priming is a psychological concept that refers to how exposure to a stimulus…

Source: Freepik Since its early days, marketing has significantly advanced. As a result, it’s more sophisticated and complex than ever before today. Advanced marketing strategies are essential for businesses to…

Source : freepik Any company with physical locations must consider the importance of in-store marketing. It entails developing a fun and interactive environment that draws clients, motivates them to stay…