5 Best B2B Marketing Examples in India 2024 with best practises

B2B marketing plays a crucial role in the global commercial landscape, with its main objective being the promotion and sale of products or services between businesses. B2B marketing focuses on meeting the needs of other companies by providing solutions to improve their growth, efficiency, or problem-solving abilities, in contrast to the B2C approach that targets individual shoppers. Ensuring a seamless experience for the reader involves having a deep understanding of the customers’ needs, specialised knowledge of the industry, and a customised approach to communication and product development. This makes it a distinct and specialised field within the broader marketing domain.

We have curated the best b2b marketing examples in india. India has seen a significant rise in the significance of B2B marketing due to its rapid economic growth and digital transformation. India offers a favourable environment for B2B marketers, thanks to its thriving startup ecosystem, strong digital infrastructure, and growing internet usage. Facilitating business connections, fostering innovation, and driving economic development are crucial roles of B2B marketing in meeting the growing demand for digital products and services across diverse industries, including technology, manufacturing, and services. Therefore, it is crucial for businesses to develop effective B2B marketing strategies in order to successfully navigate and take advantage of the opportunities within India’s dynamic market.

B2B Marketing Examples in India

1. Zoho – IT and Software Solutions

Company & Industry: Zoho Corporation is a well-known Indian software development company that focuses on creating user-friendly software as a service (SaaS) products. Their offerings include management tools, CRM, and office suite applications.

B2B Marketing Strategy:Zoho has effectively utilised content marketing by producing comprehensive guides, blogs, and instructional videos that assist businesses in comprehending and resolving their IT difficulties. Their approach centres around prioritising value, building trust, and establishing authority in the IT and software solutions industry.

Results: This approach has greatly improved Zoho’s brand recognition among businesses seeking IT solutions, resulting in a surge in lead generation and significant sales growth as more businesses embrace their tools for improved operational efficiency.

2. Tata Steel – Manufacturing

Company & Industry: Tata Steel, a member of the Tata Group, is a globally recognized steel producer with a wide geographical reach and a strong commercial presence worldwide.

B2B Marketing Strategy: The company has prioritised creating strong connections through direct marketing and tailored client experiences. Tata Steel has established itself as a respected authority and reliable collaborator in the steel manufacturing industry through active participation in industry-specific events.

Results: Tata Steel’s reputation has been enhanced, resulting in increased client engagements, improved customer loyalty, and a broader global client base. This has contributed to the company’s continued growth and market presence.

3. Dr. Reddy’s Laboratories – Healthcare and Pharmaceuticals

Company & Industry: Dr. Reddy’s Laboratories, a multinational pharmaceutical company headquartered in India, manufactures and distributes a diverse range of medications and pharmaceutical products worldwide.

B2B Marketing Strategy: Dr. Reddy’s has successfully utilised digital marketing, specifically social media marketing, to effectively connect with healthcare professionals and institutions. By sharing informative content and engaging in discussions on platforms like LinkedIn, they have built a robust online presence that effectively educates their B2B audience about the latest advancements in the pharmaceutical industry.

Results: This approach has not only boosted brand recognition among healthcare professionals, but has also resulted in a substantial increase in leads. As a result, more institutions and professionals are reaching out to explore collaboration opportunities or make purchases, which is driving sales growth.

4. Infosys – Information Technology and Services

Company & Industry: Infosys is a renowned company that excels in providing cutting-edge digital services and consulting to clients worldwide. With a presence in over 50 countries, they assist businesses in successfully navigating their digital transformation.

B2B Marketing Strategy:Infosys utilises influencer marketing and thought leadership by collaborating with industry experts and thought leaders to provide valuable insights, trends, and future directions in technology and digital transformation.

Results: This approach has established Infosys as a frontrunner in digital services and consulting, greatly enhancing its brand recognition and reputation. In addition, the company has broadened its lead generation initiatives, attracting valuable clients who are seeking cutting-edge IT solutions.

5. Mahindra Logistics – Supply Chain and Logistics

Company & Industry:Mahindra Logistics offers a comprehensive range of third-party logistics (3PL) services, with a focus on efficient supply chain management and seamless enterprise mobility.

B2B Marketing Strategy: The company has incorporated case studies and success stories into its content marketing strategy, demonstrating how it has effectively addressed intricate logistics and supply chain obstacles for its clients.

Results: These case studies have successfully showcased Mahindra Logistics’ expertise to potential clients, leading to greater trust, increased lead generation, and substantial business growth. As a result, more companies are turning to them for their logistics and supply chain management needs.

These examples from various industries in India demonstrate the wide range of strategies and achievements in B2B marketing. Companies have utilised content and social media marketing, direct engagement, and influencer partnerships to effectively reach and engage their business customers.

Best Practices for B2B Marketing in India

To succeed in B2B marketing in India’s diverse and dynamic market, companies should consider these streamlined strategies:

  • Understand Your Audience: Thoroughly examine the needs, preferences, and challenges of your target businesses. Adapting your strategy based on these insights can greatly enhance your marketing effectiveness.
  • Focus on Quality Content: Craft and distribute content that showcases your knowledge and directly caters to your audience’s unique requirements. Creating thought leadership content, such as industry reports and guides, can establish your brand as a reliable source of information.
  • Use Digital Channels Wisely: Ensure maximum reach and engagement with your target audience by utilising social media, SEO, and content marketing in the thriving digital landscape of India.
  • Build Personal Connections: Recognize the value of in-person communication. Attend networking events and trade shows to establish connections with potential customers, making it effortless for them to engage with your business.
  • Track and Adjust: Utilise a data-driven approach to effectively gauge the success of your campaigns. Utilise analytics to gain insights into what is effective, and adjust your strategy accordingly to achieve improved outcomes.


Ultimately, ensuring B2B marketing success in India relies on a comprehensive grasp of the ever-changing market dynamics. Here are some important tips for businesses to succeed in this environment: customise marketing strategies to meet the unique needs and behaviours of the target audience, produce top-notch and relevant content, make the most of digital channels, establish personal connections with potential customers, and use data to fine-tune strategies.


Here are some carefully selected resources and learning opportunities to help you improve your B2B marketing strategies in India. These resources cover a wide range of strategies, including digital marketing frameworks and account-based marketing, among others.

  1. HubSpot’s Ultimate Guide to B2B Marketing in 2023
  2. Top B2B Marketing Courses and Certifications
  3. Social media for B2B marketing
  4. Salesforce’s B2B Marketing Guide
  5. GoDaddy’s insights for Indian companies
  6. B2B marketing conferences