SEO means Search engine optimization. It is a set of rules for optimizing your website so that it can rank higher in search engines’ organic results.
SEO is important because majority of online traffic is driven by search engines.
Organic search results are free of cost & receive way more clicks than paid advertisements.
Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for.
SEO results usually takes around 90-180 days.