Which reports indicate how traffic arrived at a website?
- All traffic
All Traffic report in the acquisition menu indicates how traffic arrived at a website.
Explanation: All the websites that send traffic to your website come under “Referrals” in Google Analytics. You can reach “Referrals” through “All Traffic” under the “Acquisition” tab.
There are two all traffic reports in google analytics which indicate how traffic arrived at a website
- Acquisition Channels Report
- Acquisition Source/Medium Report
1. Acquisition Channels Report
- Channels in Google Analytics are high-level categories indicating how people found your site.
- Channels are broader, more “user-friendly” names.
How to find Acquisition Channels Report?
- Go to analytics.google.com
- On the left-hand side click on Acquisition->All Traffic->Channels
2. Acquisition Source/Medium Report
- Source/Medium is a different presentation of the same traffic data.
- Source/Medium report shows you in more detail where people came from.
- Source is the place where the traffic comes from, and Medium is a categorization of traffic sources
- One valuable use of Source/Medium is that you can create your own UTM tagging.
How to find Acquisition Source/Medium Report?
- Go to analytics.google.com
- On the left-hand side click on Acquisition->All Traffic->Source/Medium
Default Google Analytics Channels
The default channels are:
- Direct: users navigated directly to the URL or the source of the visit is unknown.
- Organic Search: Indicates visits from organic (unpaid) search results
- Social: Indicates visits from social networks (Facebook, Twitter, etc.)
- Email: Indicates Traffic that came from email messages.
- Affiliates: Indicates traffic from affiliate marketing efforts
- Referral: Indicates traffic that came from another site. (excluding major search engines)
- Paid Search: Indicates traffic from PPC campaigns run in search results
- Other Advertising: Indicates traffic from online advertising other than search and display.
- Display: Indicates traffic from display advertising, such as Google AdWords remarketing campaigns
How you can use all traffic reports in your business?
You can use all traffic reports to choose which platform you should use for digital marketing to boost your website traffic & ROI.
For example, if your channels report indicates that you get most of your traffic from social media then you can invest your time and money in social media channels.
You can use all traffic reports to optimize your site for various online channels by showing them targeted offers/information to increase your website relevancy.
For example, if your source/medium report indicates that you get most of your traffic from some affiliate site then you can modify your website to show information that is relevant to people coming from that site.
You can use all traffic reports to create content for various online channels which can be used for content marketing.
For example, if your channels report indicates that you get most of your traffic from some Facebook then you can create engaging content for Facebook users.