What report shows the percentage of traffic that previously visited a website?

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What report shows the percentage of traffic that previously visited a website?

Behavior > New v/s returning report shows the percentage of traffic that previously visited a website.

What’s a behavior report?

The Behavior reports focus how your visitors use and navigate your website. The primary metrics include page views, exit and bounce rates. If you’re not sure what these terms mean, revisit General Concepts. Overview shows a graph of traffic to your site and a list of the top pages visited during the selected date range.

The Difference between New and Returning Visitors

New Visitors are those navigating to your site for the first time on a specific device .If it has been more than two years since someone has visited our site, the next time they return they will be counted as a New Visitor again.

Good new v/s returning visitor ratio

The studies we’ve seen and previous experience shows that you want about 50/50 to get a mildly growing site (3-5%). If you can get a much higher level of new visitors (70-80%), you generally see a good growth rate in top line revenue – so long as your returning customers are returning.

How does Google Analytics use to distinguish between new and returning users?

Google Analytics uses the dimension User Type to differentiate between a New Visitor and a Returning Visitor. Google says you can use this report to measure the gravitational pull of your site, and the extent to which you’re encouraging first-time users to return.

FAQ

1. What’s the meaning of new users in Google Analytics?

In simpler terms, “users” is the number of new and returning people who visit your site during a set period of time. The first time a person visits your site, a Google Analytics cookie will be set and a unique identifier will be assigned to them. This will help distinguish the person as a “new user”.

2. What does Google Analytics use to distinguish between new and returning users?

Google Analytics uses the dimension User Type to differentiate between a New Visitor and a Returning Visitor. Google says you can use this report to measure the gravitational pull of your site, and the extent to which you’re encouraging first-time users to return. 

3. How does Google Analytics tracks the new users?

The first time a device (desktop, laptop, smartphone) or a browser (like chrome, internet explorer) loads your website content, Google Analytics tracking code creates a random, unique id called the client id and send it to GA server. This unique id is counted as a new unique user in Google Analytics.

4. What is “bounce rate” in Google Analytics?

Bounce rate is one of the most misunderstood metrics in Google Analytics. Bounce rate is the percentage of single page visits (or web sessions). It is the percentage of visits in which a person leaves your website from the landing page without browsing any further.

5. What is a session on Google Analytics?

A session is defined as a group of interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes. Meaning whatever a user does on your website (e.g. browses pages, downloads resources, and purchases products) before they leave equals one session.

6. How Google Analytics tracks unique visitors?

In Analytics, click on Audience in the top left of the page and then on Overview. The graph at the top will show visits (not users / unique visitors) over the last 30 days. Visits is the number of times a user or unique visitor comes to a site.

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