What is a bidding strategy?
Smart Bidding is a set of automated bid strategies that uses machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding.” It also factors in a wide range of auction-time signals such as device, location, time of day, language, and operating system
What bidding strategy should you use to maximize the number of visitors to your website?
- Cost-per-click (CPC)
- Cost-per-view (CPV)
- Cost-per-thousand viewable impressions (vCPM)
- Cost-per-acquisition (CPA)
Explanation: Cost-per-click (CPC)bidding strategy you should use to maximize the number of visitors to your website. If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding may be right for your campaign.
You can read about it in detail in the link mentioned below.
What Cost-per-click (CPC) is?
Cost per click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click on an ad. CPC is also called pay per click (PPC). CPC is used to determine the costs of showing users ads on search engines, Google Display Network for AdWords, social media platforms, and other publishers.
One of the most important aspects is Considering your goals
- Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you’ll want to consider five basic types of goals, along with your current campaign settings.
- If you want customers to take a direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions. Smart Bidding lets you do that.
- If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding may be right for your campaign.
- If you want to increase brand awareness – not drive traffic to your site – focusing on impressions may be your strategy. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers. You can also use a Target Search Page Location or Target Outranking Share strategy to maximise visibility.
- If you run video ads and want to increase views or interactions with your ads, you can use cost per view (CPV) or cost per thousand impressions (CPM) bidding.
- If you run video ads and your goal is to increase product or brand consideration, you can use cost per view (CPV).
What goal does a bid strategy use to optimize bids?
Ad position: This goal (also referred to as keyword position) adjusts bids so that your ads appear in a specific position that you target. It’s often used for branding campaigns in which brand exposure is a top priority.