Law Firm Website Design Cost

Rather than starting with costing details first, let us focus on the website’s purpose. For any law firm, websites are recently growing as the prime most driving force for potential clients. Henceforth more lawyers are coming to understand the importance of an online presence.

Being a website development and design company WDC WEB, we understand the importance of developing digital assets built through content creation and design. When designing the website, you have to deal with the most critical question –

Several factors affect the cost of a website is as follows-

  • SERVICE / WHOM TO HIRE
  • SIZE OF THE BUSINESS/FIRM/WEBSITE
  • SEO SERVICES / FEATURES
  • TECHNICAL / DATABASE INTEGRATION
  • CONTENT STRATEGY
  • CUSTOM DESIGN, PHOTOGRAPHY & VIDEO

WHICH WEB DESIGNERS TO HIRE?

Websites are not a one-time purpose, so it is necessary to have someone who can assess through and troubleshoot immediately. When we look for web designers, it’s essential to make sure they are efficient and bring results. Depending on these factors, firms need must take budget consideration as the first step.

FREELANCER

$500 – $1500 or $9 – $12 / hour or $70 – $100 / day

Freelancers; are a good option for budget-conscious firms.

These are self-made multitasking people who mainly focus on delivering a product. They are affordable and creative people who work on a project basis. The drawback lies here: they hang along until the contract stands and are not available to update and access.

PROFESSIONAL / SPECIALISED AGENCIES

$1700 – $5500 / $1500 per project or $100,000 +/ project

Professional companies give you the service according to your expectations and deliver according to the companies goal. Since they have more people to perform tasks, work is performed faster, including everything website tracking, analysis, design, etc. They can understand the market, how the agency works, and hence can satisfy the purpose. The specialized agencies can be difficult, but having them on board can be a game-changer after good portfolio research.

DIY (DO IT YOURSELF)-

less than $600

DO-IT-YOURSELF is an excellent pathway if you have tight budget constraints. All you need is technical comfort to establish the web presence. The main cost is to do it on your own and investing in learning. It includes creating hosting, backup solution, domain name, CMS and, a WordPress theme.

Size of the business-

Small Law Firm Websites – 1 to 10 Attorneys – Around $3,000 to $10,000.00
Medium Law Firm Websites – 10 to 50 Attorneys – $10,000 to to $40,000.00
Large Law Firm Websites – More than 50 Attorneys – $40,000 or more

Website cost is not only design-dependent; you also have to draw attention to the firm’s size. More practices, more people henceforth more pages to highlight, and this increases the price range.

SMALL BUSINESS DESIGN-

An estimate of $800 to $2400

For a small business, the budget is typically tight. Keeping in mind the competition, it’s mandatory to score the chance in one go. But a small scale firm also needs to establish its stand, which includes much redesigning and revamping the site. For the business to fix a big image, the site to  have a  homepage redesign, navigation updates, and an efficient marketing strategy to get results and returns

MEDIUM BUSINESS DESIGN

An estimate of $2000 to $4500

A medium-sized firm has a bit of an open hand as they have to work on similar ethics as a small business, and just by incorporating innovation and beyond fundamental elements, they can push their growth ahead of their competitions

LARGE BUSINESS DESIGN

An estimate of $5500 to $10000

In the case of a large, well-managed firm, money isn’t the primary issue, but the main factor that improves their game is to make sure that their clients get precise information. Maintaining the site is not as easy as it looks like as you may have to redesign and simultaneously drive a lot of repeat money.

CORPORATIONS DESIGN / BIG CONJOINT FIRMS

Estimated to be $10,000+ or precisely $15000+

It is all about raising the bar for any corporate site to make a mark, and that can involve exploring new techniques which calls in for hefty additional costs.

SEO (Search Engine Optimization) Features-

SEO - Search Engine Optimization

SEO and website are interlinked, it play a major role in helping the website land in the top search results of Google. To ensure this, the CMS, i.e., the content management system of the website must include the essential features.

Both SEO and Web development involve different techniques and skills. Still, an experienced company https://wdcweb.com/services/seo or person can understand the technicalities of it. SEO  helps gain visibility in the search results, which means more traffic on the page means more business.

Basic CMS that improves homepages and design costs for $1500 – $4000

Advanced CMS for a whole new set-up with basic design costs $5000 – $12,500

Full CMS includes everything even blog writing at times costs $15,000 – $30,000

Technical / Database Integration

Making sure the website involves compelling technology features is very important. Hence technology and data integration play a major role. Easy to visit firms simultaneously need easy to communicate websites. The involvement of features like call or text to action, clickable features, email capture, reception, appointment scheduling feature, and many more. A way to connect data virtually so as to have better access.

Basic Integration costs around $1500 – $4500 (simple data like downloading, access to the directory, and storage)

Advanced Integration costs around $5000 – $10,000 (tasks; like tracking, location access, and data access )

Full integeration costs around $15,000 – $30,000 (includes speed, functionality, UX design quality and, security)

Content needs, strategy & creation

Content strategy involves many aspects that help improve your SEO. Usually, when we use free software or companies, you won’t have any content strategist, planner, or support. If you want you to try on your own, but that won’t be as effective as a specialist who strategizes the content from Blogs content, copywriting, home page development, and Attorney related Bios.      

New Design and Redesign Cost-

 New design involves more costing than redesigning. It is a cost-saving tact, which also holds an advantage as all you need to do is improve functionality, and it can also be done through the DIY route.

Custom design, photography & video

The firm’s website has to stand out to create an impression for clients or visitors and stand in the lead to its competitors. It can make a massive impression if we add impressive high-quality videography, photographs, and custom made designs and logos. As it makes this evident more, you customize more cost adds up.

Firms can also opt for template designs and stock images if they find it okay to reduce their costs. It’s also important to understand that the website represents your firm, and the most unique it is, the more helpful it is.

Do you want your law firm website’s design to stand out?

What report shows the percentage of traffic that previously visited a website?

What report shows the percentage of traffic that previously visited a website?

Behavior > New v/s returning report shows the percentage of traffic that previously visited a website.

What’s a behavior report?

The Behavior reports focus how your visitors use and navigate your website. The primary metrics include page views, exit and bounce rates. If you’re not sure what these terms mean, revisit General Concepts. Overview shows a graph of traffic to your site and a list of the top pages visited during the selected date range.

The Difference between New and Returning Visitors

New Visitors are those navigating to your site for the first time on a specific device .If it has been more than two years since someone has visited our site, the next time they return they will be counted as a New Visitor again.

Good new v/s returning visitor ratio

The studies we’ve seen and previous experience shows that you want about 50/50 to get a mildly growing site (3-5%). If you can get a much higher level of new visitors (70-80%), you generally see a good growth rate in top line revenue – so long as your returning customers are returning.

How does Google Analytics use to distinguish between new and returning users?

Google Analytics uses the dimension User Type to differentiate between a New Visitor and a Returning Visitor. Google says you can use this report to measure the gravitational pull of your site, and the extent to which you’re encouraging first-time users to return.

FAQ

1. What’s the meaning of new users in Google Analytics?

In simpler terms, “users” is the number of new and returning people who visit your site during a set period of time. The first time a person visits your site, a Google Analytics cookie will be set and a unique identifier will be assigned to them. This will help distinguish the person as a “new user”.

2. What does Google Analytics use to distinguish between new and returning users?

Google Analytics uses the dimension User Type to differentiate between a New Visitor and a Returning Visitor. Google says you can use this report to measure the gravitational pull of your site, and the extent to which you’re encouraging first-time users to return. 

3. How does Google Analytics tracks the new users?

The first time a device (desktop, laptop, smartphone) or a browser (like chrome, internet explorer) loads your website content, Google Analytics tracking code creates a random, unique id called the client id and send it to GA server. This unique id is counted as a new unique user in Google Analytics.

4. What is “bounce rate” in Google Analytics?

Bounce rate is one of the most misunderstood metrics in Google Analytics. Bounce rate is the percentage of single page visits (or web sessions). It is the percentage of visits in which a person leaves your website from the landing page without browsing any further.

5. What is a session on Google Analytics?

A session is defined as a group of interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes. Meaning whatever a user does on your website (e.g. browses pages, downloads resources, and purchases products) before they leave equals one session.

6. How Google Analytics tracks unique visitors?

In Analytics, click on Audience in the top left of the page and then on Overview. The graph at the top will show visits (not users / unique visitors) over the last 30 days. Visits is the number of times a user or unique visitor comes to a site.

Do you need a website?

Visit our website wdcweb.com

Webpage vs Website – YES there is an INTERESTING difference!

Webpages

Remember books? Each time you turned a page, you ingested new material from that page. Each page was its own entity.

So a book page is like a webpage: a page that contains information. More directly, a webpage is a single document that can be viewed online.

Web Pages contain images, texts, charts data and what not.

These are also often called just “pages.”

Website

Using the similar book analogy, while a webpage is a page from a book, a website is the book itself.

It is a collection of the pages that share a common thread or in simple words, all webpages of a website come together for a website.

Website is a set of related web pages located under a single domain name.

Often called   a “web site” or simply  a “site.”

Frequently Asked Questions (FAQ)

1) What is website, webpage, webserver?

  • A website is a group of multiple pages that are linked together.
  • A web page is single page which shows in browser.   
  • Web server is used for hosting your website internet. Like if you design one website and you have to make it live on the internet so the server is like parking or place on the internet so that people can see it. 

2) How to see all pages of a website?

  • There are different ways to see all pages of the website like through
  • Google Analytics or Google Search console, then
  • screaming frog, and
  • the very important part of SEO i.e sitemap, a site map will show you the map of all pages and subpages.4. Using Google Search operator “Site:” ex. Site: website URL

3) What is a website and how is it related to a web page and homepage?

  • As said in the first question website is a group of pages. So a web page can be one of the pages from the website. And the Home page is the main page which shows as you open the site in the browser. Or you can say it is the default page of the website, introductory page.

4) How to crawl all pages of a website?

  • This is already answered in 2nd question but if you say crawl then you can restrict your website pages through robots.txt. file. That is included in the website server. Typically robots.txt gives permission to crawler which page they can crawl and which they can’t.