Which reports indicate how traffic arrived at a website?

Which reports indicate how traffic arrived at a website?

  • Behavior
  • Demographics
  • All traffic
  • Geo

All Traffic report in the acquisition menu indicates how traffic arrived at a website.

Explanation: All the websites that send traffic to your website come under “Referrals” in Google Analytics. You can reach “Referrals” through “All Traffic” under the “Acquisition” tab.

There are two all traffic reports in google analytics which indicate how traffic arrived at a website

  1. Acquisition Channels Report
  2. Acquisition Source/Medium Report
reports which indicate how traffic arrived at a website

1. Acquisition Channels Report

  • Channels in Google Analytics are high-level categories indicating how people found your site.
  • Channels are broader, more “user-friendly” names.

How to find Acquisition Channels Report?

  1. Go to analytics.google.com
  2. On the left-hand side click on Acquisition->All Traffic->Channels
google analytics acquisition channels report
google analytics acquisition channels report

2. Acquisition Source/Medium Report

  • Source/Medium is a different presentation of the same traffic data.
  • Source/Medium report shows you in more detail where people came from.
  • Source is the place where the traffic comes from, and Medium is a categorization of traffic sources
  • One valuable use of Source/Medium is that you can create your own UTM tagging.

How to find Acquisition Source/Medium Report?

  1. Go to analytics.google.com
  2. On the left-hand side click on Acquisition->All Traffic->Source/Medium
google analytics acquisition source/medium report
google analytics acquisition source/medium report

Default Google Analytics Channels

The default channels are:

  • Direct: users navigated directly to the URL or the source of the visit is unknown.
  • Organic Search: Indicates visits from organic (unpaid) search results
  • Social: Indicates visits from social networks (Facebook, Twitter, etc.)
  • Email: Indicates Traffic that came from email messages.
  • Affiliates: Indicates traffic from affiliate marketing efforts
  • Referral: Indicates traffic that came from another site. (excluding major search engines)
  • Paid Search: Indicates traffic from PPC campaigns run in search results
  • Other Advertising: Indicates traffic from online advertising other than search and display.
  • Display: Indicates traffic from display advertising, such as Google AdWords remarketing campaigns

How you can use all traffic reports in your business?

1. Digital Marketing

You can use all traffic reports to choose which platform you should use for digital marketing to boost your website traffic & ROI.

For example, if your channels report indicates that you get most of your traffic from social media then you can invest your time and money in social media channels.

2. Website Optimization

You can use all traffic reports to optimize your site for various online channels by showing them targeted offers/information to increase your website relevancy.

For example, if your source/medium report indicates that you get most of your traffic from some affiliate site then you can modify your website to show information that is relevant to people coming from that site.

3. Content Marketing

You can use all traffic reports to create content for various online channels which can be used for content marketing.

For example, if your channels report indicates that you get most of your traffic from some Facebook then you can create engaging content for Facebook users.

references:

  1. wdcweb.com
  2. megalytic.com
  3. dashthis.com

What report shows the percentage of traffic that previously visited a website?

What report shows the percentage of traffic that previously visited a website?

Behavior > New v/s returning report shows the percentage of traffic that previously visited a website.

What’s a behavior report?

The Behavior reports focus how your visitors use and navigate your website. The primary metrics include page views, exit and bounce rates. If you’re not sure what these terms mean, revisit General Concepts. Overview shows a graph of traffic to your site and a list of the top pages visited during the selected date range.

The Difference between New and Returning Visitors

New Visitors are those navigating to your site for the first time on a specific device .If it has been more than two years since someone has visited our site, the next time they return they will be counted as a New Visitor again.

Good new v/s returning visitor ratio

The studies we’ve seen and previous experience shows that you want about 50/50 to get a mildly growing site (3-5%). If you can get a much higher level of new visitors (70-80%), you generally see a good growth rate in top line revenue – so long as your returning customers are returning.

How does Google Analytics use to distinguish between new and returning users?

Google Analytics uses the dimension User Type to differentiate between a New Visitor and a Returning Visitor. Google says you can use this report to measure the gravitational pull of your site, and the extent to which you’re encouraging first-time users to return.

FAQ

1. What’s the meaning of new users in Google Analytics?

In simpler terms, “users” is the number of new and returning people who visit your site during a set period of time. The first time a person visits your site, a Google Analytics cookie will be set and a unique identifier will be assigned to them. This will help distinguish the person as a “new user”.

2. What does Google Analytics use to distinguish between new and returning users?

Google Analytics uses the dimension User Type to differentiate between a New Visitor and a Returning Visitor. Google says you can use this report to measure the gravitational pull of your site, and the extent to which you’re encouraging first-time users to return. 

3. How does Google Analytics tracks the new users?

The first time a device (desktop, laptop, smartphone) or a browser (like chrome, internet explorer) loads your website content, Google Analytics tracking code creates a random, unique id called the client id and send it to GA server. This unique id is counted as a new unique user in Google Analytics.

4. What is “bounce rate” in Google Analytics?

Bounce rate is one of the most misunderstood metrics in Google Analytics. Bounce rate is the percentage of single page visits (or web sessions). It is the percentage of visits in which a person leaves your website from the landing page without browsing any further.

5. What is a session on Google Analytics?

A session is defined as a group of interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes. Meaning whatever a user does on your website (e.g. browses pages, downloads resources, and purchases products) before they leave equals one session.

6. How Google Analytics tracks unique visitors?

In Analytics, click on Audience in the top left of the page and then on Overview. The graph at the top will show visits (not users / unique visitors) over the last 30 days. Visits is the number of times a user or unique visitor comes to a site.

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