Improve Website Conversion Rate Through UX Design

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“The first impression is the last impression.”  The saying defines everything; even in digital marketing, UX is the backbone of any website. To get the maximum conversion rate and user satisfaction, UX design can contribute to everything. With better UX, you can improve your UI, get more business, gain customer trust, and increase the website credibility.

1.Clear, Simple, and Minimalistic

It is essential to design simple websites and ease the digital audience while performing tasks, from ordering to enquiring. With each effort, you make to boost your sales, make it minimal and straightforward.

The main focus is a visually intelligent design aspect that would gather great engagement. Still, it must not complicate and turn tedious for the users.

This also involves cleverly using the website’s white space. White spaces turn out to be a massive contributor to an astounding website design, reasons white is the primary choice. It also gathers a lot of user attention and makes the website look easy for navigation.

2. Call to Action Button

Call To Action, or ‘CTA,’ plays an essential role in influencing the users, and setting your CTA’s drives an abundant amount of brainstorming. CTA’s guide the user to perform a specific action that leads to conversion.

Standard CTA’s are-

  1. Start a trial
  2. Get Updates
  3. Download (App, E-book, Pamphlet, and services)
  4. Book (appointment, meeting, service, or consultation)
  5. Sign-Ups and Subscriptions etc.

CTA involves excellent color psychology and dealing with ‘THE FOLD’ in technical terms. ‘The fold’ is an illusive section that marginalizes what the user sees before scrolling.

Content can also be used as a CTA in terms of what you want the user to see first comes before the fold, and others follow with scrolling. Useful CTA aspects–

Use bright colored CTA button

Content Should not be more than 5 words

The text should be Action-oriented and Contrasting to the background

3. Speed of your page/website & Rectifying errors & broken links

UX’s most crucial determining factor of the website is the loading time. If the site has a slower surfing speed, then it hampers the conversions extremely. For better outcomes, we need to optimize page speed and for which you have only 3 to 5 seconds to create an impression.

Rectifying 404 errors i.e broken links is essential. If the user lands on this error, they end up navigating to other websites. Tackle this issue by figuring the reasons behind the error and rectify the situation b customized error display, pleasant images, or relevant messages. It’s important to save the website impression in ways to retain users.

Evaluate plugins, reduce CSS and HTML scripts also check through these online tools for speed optimization-

4. Visual Cues for better interaction and website Readability

http://nuro.co/

How readable or visually attractive the site is? The most underappreciated of UX is website readability. Obviously, if the user cannot connect or make sense of your site, then the whole curriculum leads to one factor, i.e., a lousy UX.

Everything from font size, spacing, content,  images, special effect videos,  CTA even the logo plays a significant role in optimizing the website.

Too much chaos leads to a negative impact and hence causes unnecessary distraction, which reduces the probability of getting conversions

5. Information to seek attention/attraction

Best way to grab the user’s attention is by adding various attractive elements that persuade them to drop their contact details.

For e-commerce websites, “FREE SHIPPING’ does wonders conversion drop-in at a massive threshold than any other.

Include reliable ways to contact you by adding easily visible contact details on the footer; it embodies trust and eases users.

Chatbox is just like a helping hand to the user only to seek help whenever desired. But avoid unnecessary, annoying popup chat box as they irritate the view and leads to bounce out.

Do you want to improve your website conversion rate?

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