In today’s digital world surrounded by a variety of products, and services. But the role of UX here is to represent those products and services in a way that provides a meaningful experience to users.
But a designer needs to focus to provide an amazing experience for the users. And this is done using various design aspects, a text which evolves around creating brand delivering or providing services and products.
Hence to make sure user have a great experience there is 7 UX principle that makes a great user-friendly website:
Pay attention to your user
Cognitive Load Reduction with Clarity and Simplicity
Website is not Read they are scanned
Understand Target Audience
1. Pay attention to your user
Focusing on the user is one of the most primary aspects of all. The first and foremost thing to be remembered by any designer is to make sure that you don’t end up designing with your design perspective. A user’s usability is more defines the success of a website.
From graphic, text, and design everything should be designed to make it compatible with your user. As a designer, your intuitions may realm well with ideologies of UI/UX but it may not fit in with the user’s point of view. In such cases, it is always important to prioritize your user, communicate with them, and create a bridge between fuzzy designs and the flow of the website.
2. Cognitive Load Reduction with Clarity and Simplicity
As a creator, you must simplify the functionality for users, whenever they land on a webpage it should be flexible for them to perform actions of their choices your user should not be pulled into various directions in the bid to find the call to actions or the information for which they actually came. A website should clearly address the needs of the user and navigate them to their desired output in the bare minimum steps taken.
This can be efficiently done by placing URLs, Buttons and keeping information handy. Usability should be kept above design. Keeping in mind the layout first helps you to have a very clear and simple navigation-friendly landing page whereas design and creative elements should always come at the end. Design flexibility is a must.
3. Website is not Read they are scanned
Well to the surprise websitesare never read they are practically scanned through. Any user that lands on your page is actually initially just scanning through your website.
And this is where another UX principle comes i.e. – “Make your page scannable” but how?
Using visuals, graphics, and infographics to convey your instructions. It becomes easier to create the experience by radically improving the visual context of the website. And if someone wants to read they can switch directly on the information shown.
4. Be consistent
One of the extremely important points in UX is to be consistent. Human brains tend to respond and remember things that are consistently the same. Similarly having the same design functionality and visual aspect on all your pages creates flow and makes the user familiar with your brand. So it’s rightly said – “ Consistency is the key to everything”.
5. Website Hierarchy
Now to have a successful website we need to create a balance i.e from UX, SEO to web design everything should go hand-in-hand. This is where website hierarchy comes in a role, to simplify it we can say that presenting visual and contextual elements in a manner that creates a flow in your website. Organizing the web pages makes the page crawlable and easy to move through.
6. Understand Target Audience
Know the audience your content will be engaging with. Understand their wants and use design that is more relatable to the service or product but also reacts well with the mindset of audience.
7. Usability Testing
Well it is also called the Test Early Test Often principle. The importance of this not only lies with getting to understand issues better, but to understand usability and future easily. Testing helps manage errors easily and to test their speed and intelligence by time. A very important aspect for all growing companies who can get hampered due to continuous addition of services and slowing of website. To avoid this its better to have a usability testing model.
So to have a great website just follow the 7 UX principles and keep in mind that for a successful website all you need to have to do is make sure your website is usable, credible, simple, navigable, accessible, desirable, and consistent.
Do you want a successful website? Click on our website link below to get your website ready.
This question usually arises for small businesses. As important we consider social media for your business but a website gives transition to your business in a way that any social media platform cannot provide.
Because in the transition of being a profitable and big company you need to create social credibility. There are a lot more reasons involved like attracting more traffic, product sales or sales in general, connecting with the target audience.
Now, let’s dig deeper into ‘How websites and businesses are related?’ Or maybe a counter factor stating – ‘Why do you need to build a website when you have more audience on other platforms?’ Or ‘What is the purpose of a website?’
Let’s begin with the 5 purposes of a website that makes it important:
1. Gives credibility and social proof. 2. Improves your reach and your visibility on Google search results. 3. Showcase your work, products, and services. 4. Displaying testimonials and reviews increases the trust factor and encourages more customers towards your business. 5. A website helps you improve your ROI.
Why Do You Need A Website?
To simply put up a website helps you generate leads, gain credibility and increase your website’s value.
1. Gives credibility and social proof:
Nearly 90% of customers get attracted to your business through your website. It also creates a sense of confidence towards your brands, customers also get to know about you and your business better hence improving your credibility.
2. Improves your reach:
More than 96% of people tend to search through google before moving ahead. This implies a majorly on your demographics i.e. to make your business stand out and gain more exposure. A website improves your scope of exposure and also improves sales.
3. Showcase your work, products, and services:
Any potential customer requires to see your previous work or get an insight into your services and the experience they will get if they work with you. Highlighting work images, testimonials, and service insights help the visitor become well-versed with your work.
4. Displaying testimonials and reviews increases the trust factor and encourages more customers towards your business:
Customer reviews in any form from testimonials to ratings help get your business more established. You are not alone in the business and you should highlight every given factor from personal client recommendation to product reviews to gain the trust of the potential customer.
5. A website helps you improve your ROI:
So when we say ROI a website is a power-packed source because in today’s digital world with several free sources website development requires very little investment and the outcome it derives for you is way more prosperous. The very low cost of creating a website will help you land on many more business exchange opportunities, and help you target your niche market and gain brand value. Overall a boost to your business.
Finally, all of these factors create a blend of all the major reasons why your business needs a website in 2021. Growing digitization is one of the compelling reasons to have one and all your potential customers do already, the only reason to make your business even more successful. So if you think you need any help from us, reach out to us. To kick start your idea into a productive business and to get your business boosted and more successful we are here to help you design amazing websites.
Rather than starting with costing details first, let us focus on the website’s purpose. For any law firm, websites are recently growing as the prime most driving force for potential clients. Henceforth more lawyers are coming to understand the importance of an online presence.
Being a website development and design companyWDC WEB,we understand the importance of developing digital assets built through content creation and design. When designing the website, you have to deal with the most critical question –
Several factors affect the cost of a website is as follows-
SERVICE / WHOM TO HIRE
SIZE OF THE BUSINESS/FIRM/WEBSITE
SEO SERVICES / FEATURES
TECHNICAL / DATABASE INTEGRATION
CUSTOM DESIGN, PHOTOGRAPHY & VIDEO
WHICH WEB DESIGNERS TO HIRE?
Websites are not a one-time purpose, so it is necessary to have someone who can assess through and troubleshoot immediately. When we look for web designers, it’s essential to make sure they are efficient and bring results. Depending on these factors, firms need must take budget consideration as the first step.
$500 – $1500 or $9 – $12 / hour or $70 – $100 / day
Freelancers; are a good option for budget-conscious firms.
These are self-made multitasking people who mainly focus on delivering a product. They are affordable and creative people who work on a project basis. The drawback lies here: they hang along until the contract stands and are not available to update and access.
PROFESSIONAL / SPECIALISED AGENCIES
$1700 – $5500 / $1500 per project or $100,000 +/ project
Professional companies give you the service according to your expectations and deliver according to the companies goal. Since they have more people to perform tasks, work is performed faster, including everything website tracking, analysis, design, etc. They can understand the market, how the agency works, and hence can satisfy the purpose. The specialized agencies can be difficult, but having them on board can be a game-changer after good portfolio research.
DIY (DO IT YOURSELF)-
less than $600
DO-IT-YOURSELF is an excellent pathway if you have tight budget constraints. All you need is technical comfort to establish the web presence. The main cost is to do it on your own and investing in learning. It includes creating hosting, backup solution, domain name, CMS and, a WordPress theme.
Size of the business-
Website cost is not only design-dependent; you also have to draw attention to the firm’s size. More practices, more people henceforth more pages to highlight, and this increases the price range.
SMALL BUSINESS DESIGN-
An estimate of $800 to $2400
For a small business, the budget is typically tight. Keeping in mind the competition, it’s mandatory to score the chance in one go. But a small scale firm also needs to establish its stand, which includes much redesigning and revamping the site. For the business to fix a big image, the site to have a homepage redesign, navigation updates, and an efficient marketing strategy to get results and returns
MEDIUM BUSINESS DESIGN
An estimate of $2000 to $4500
A medium-sized firm has a bit of an open hand as they have to work on similar ethics as a small business, and just by incorporating innovation and beyond fundamental elements, they can push their growth ahead of their competitions
An estimate of $5500 to $10000
In the case of a large, well-managed firm, money isn’t the primary issue, but the main factor that improves their game is to make sure that their clients get precise information. Maintaining the site is not as easy as it looks like as you may have to redesign and simultaneously drive a lot of repeat money.
CORPORATIONS DESIGN / BIG CONJOINT FIRMS
Estimated to be $10,000+ or precisely $15000+
It is all about raising the bar for any corporate site to make a mark, and that can involve exploring new techniques which calls in for hefty additional costs.
SEO (Search Engine Optimization) Features-
SEO and website are interlinked, it play a major role in helping the website land in the top search results of Google. To ensure this, the CMS, i.e., the content management system of the website must include the essential features.
Both SEO and Web development involve different techniques and skills. Still, an experienced company https://wdcweb.com or a person can understand the technicalities of it. SEO helps gain visibility in the search results, which means more traffic on the page means more business.
Basic CMS that improves homepages and design costs for $1500 – $4000
Advanced CMS for a whole new set-up with basic design costs $5000 – $12,500
Full CMS includes everything even blog writing at times costs $15,000 – $30,000
Technical / Database Integration
Making sure the website involves compelling technology features is very important. Hence technology and data integration play a major role. Easy to visit firms simultaneously need easy to communicate websites. The involvement of features like call or text to action, clickable features, email capture, reception, appointment scheduling feature, and many more. A way to connect data virtually so as to have better access.
Basic Integration costs around $1500 – $4500 (simple data like downloading, access to the directory, and storage)
Advanced Integration costs around $5000 – $10,000 (tasks; like tracking, location access, and data access )
Full integeration costs around $15,000 – $30,000 (includes speed, functionality, UX design quality and, security)
Content needs, strategy & creation
Content strategy involves many aspects that help improve your SEO. Usually, when we use free software or companies, you won’t have any content strategist, planner, or support. If you want you to try on your own, but that won’t be as effective as a specialist who strategizes the content from Blogs content, copywriting, home page development, and Attorney related Bios.
New Design and Redesign Cost-
New design involves more costing than redesigning. It is a cost-saving tact, which also holds an advantage as all you need to do is improve functionality, and it can also be done through the DIY route.
Custom design, photography & video
The firm’s website has to stand out to create an impression for clients or visitors and stand in the lead to its competitors. It can make a massive impression if we add impressive high-quality videography, photographs, and custom made designs and logos. As it makes this evident more, you customize more cost adds up.
Firms can also opt for template designs and stock images if they find it okay to reduce their costs. It’s also important to understand that the website represents your firm, and the most unique it is, the more helpful it is.
Do you want your law firm website’s design to stand out?
“The first impression is the last impression.” The saying defines everything; even in digital marketing, UX is the backbone of any website. To get the maximum conversion rate and user satisfaction, UX design can contribute to everything. With better UX, you can improve your UI, get more business, gain customer trust, and increase the website credibility.
1.Clear, Simple, and Minimalistic
It is essential to design simple websites and ease the digital audience while performing tasks, from ordering to enquiring. With each effort, you make to boost your sales, make it minimal and straightforward.
The main focus is a visually intelligent design aspect that would gather great engagement. Still, it must not complicate and turn tedious for the users.
This also involves cleverly using the website’s white space. White spaces turn out to be a massive contributor to an astounding website design, reasons white is the primary choice. It also gathers a lot of user attention and makes the website look easy for navigation.
2. Call to Action Button
Call To Action, or ‘CTA,’ plays an essential role in influencing the users, and setting your CTA’s drives an abundant amount of brainstorming. CTA’s guide the user to perform a specific action that leads to conversion.
Standard CTA’s are-
Start a trial
Download (App, E-book, Pamphlet, and services)
Book (appointment, meeting, service, or consultation)
Sign-Ups and Subscriptions etc.
CTA involves excellent color psychology and dealing with ‘THE FOLD’ in technical terms. ‘The fold’ is an illusive section that marginalizes what the user sees before scrolling.
Content can also be used as a CTA in terms of what you want the user to see first comes before the fold, and others follow with scrolling. Useful CTA aspects–
Use bright colored CTA button
Content Should not be more than 5 words
The text should be Action-oriented and Contrasting to the background
3. Speed of your page/website & Rectifying errors & broken links
UX’s most crucial determining factor of the website is the loading time. If the site has a slower surfing speed, then it hampers the conversions extremely. For better outcomes, we need to optimize page speed and for which you have only 3 to 5 seconds to create an impression.
Rectifying 404 errors i.e broken links is essential. If the user lands on this error, they end up navigating to other websites. Tackle this issue by figuring the reasons behind the error and rectify the situation b customized error display, pleasant images, or relevant messages. It’s important to save the website impression in ways to retain users.
Evaluate plugins, reduce CSS and HTML scripts also check through these online tools for speed optimization-
4. Visual Cues for better interaction and website Readability
How readable or visually attractive the site is? The most underappreciated of UX is website readability. Obviously, if the user cannot connect or make sense of your site, then the whole curriculum leads to one factor, i.e., a lousy UX.
Everything from font size, spacing, content, images, special effect videos, CTA even the logo plays a significant role in optimizing the website.
Too much chaos leads to a negative impact and hence causes unnecessary distraction, which reduces the probability of getting conversions
5. Information to seek attention/attraction
Best way to grab the user’s attention is by adding various attractive elements that persuade them to drop their contact details.
For e-commerce websites, “FREE SHIPPING’ does wonders conversion drop-in at a massive threshold than any other.
Include reliable ways to contact you by adding easily visible contact details on the footer; it embodies trust and eases users.
Chatbox is just like a helping hand to the user only to seek help whenever desired. But avoid unnecessary, annoying popup chat box as they irritate the view and leads to bounce out.
Do you want to improve your website conversion rate?
Studies imply that most people nowadays tend to divert towards the internet as reliable source of information for health-related issues and facilities. Moreover, in the healthcare industry, their primary source of success is their service.
There are more than 75% of requests on the internet for health-related information and services. In this period of the internet, healthcare industries need to jump on the digital service establishment. This increasing demand for digital care stands as evidence that healthcare industries need to opt for digitally marketed healthcare systems.
Websites need a clean, well-designed, easy to navigate, user-friendly websites with mobile interphase, appointment scheduling, prescription renewal, digital payment services, and the most important, a call-to-action icon.
So, let us dive-in the best-designed healthcare websites-
1. MAYO CLINIC-
The mayoclinic.org website has a clean design. Visitors can access patient care information, products, services, patient’s history, and educational resources.
Rush University Health Medical hospital https://www.rush.edu/ is a top-notch hospital, and so is its website. Visitors get doctor details and online appointment booking. Patients have access to their medical information on the website.
3. CLEAVELAND CLINIC
https://my.clevelandclinic.org/, the website, has a straightforward design with efficient videos, articles, and health prospects. The website has information mainly segregated for doctors and patients; this makes it easier for visitors.
https://www.dukehealth.org/ , the website includes a menu system where visitors have clickable access to locations, staff information, treatment services, and blogs. Patients get secured customized portal to access personal health details.
6. UCSF HEALTH –
https://www.ucsfhealth.org/ , attractive graphics and impressive, impactful videos for the visitors. Apart from this, the site has MYCHART and FIND A DOCTOR kind of easy clickbait’s.
https://www.cedars-sinai.org/ , the site is also mobile-friendly with a useful information portal, updates, life stories of patients, quicklocation details, and doctor’s directory.
8. MASSACHUSETTS GENERAL HOSPITAL-
https://www.massgeneral.org/ the hospital’s site gives us a clear display of its research ranking and studies, which gain the visitor’s trust. Website has various tabs like “FIND A DOCTOR” and medical researchers “FIND A RESEARCHER.”
9. CHILDREN NATIONAL HEALTH SYSTEM-
https://childrensnational.org/ site can be accessed by clicking on the header and footer and you are welcomes inviting heartwarming images of children.
https://www.sinai.org/ , a website with an intelligent design with marketing tactics, includes impressive real staff images and has language selection option.
11. TRUST CARE HOSPITAL-
https://www.trustcarehealth.com/ a clean, easily navigable site includes blogs and more information than pictures. It also has location and online bill payment facility.
12. GEORGE WASHINGTON UNIVERSITY HOSPITAL-
https://www.gwhospital.com/, a minimalist site with patient stories and enough information for patients. On-site locate the doctor, bill payment, and patient health information is also available.
13. BOSTON MEDICAL-
https://www.bmc.org/ , the sites showcase various pictures and a navigation bar that includes patient care services, location details, patient portal, and pay a bill option.
icliniq https://www.icliniq.com/en_US/#gref provides with good virtual interaction & messaging services. Includes virtual appointment booking system and messaging facilities for patients to communicate with doctors or providers.
MISTAKES made by HEALTHCARE WEBSITES
Not user friendly
Boring, outdated designs
Poor font choice
No use of HTTPS protocol
Confusing message system and incoherent language
Low image and video quality
Missing details of testimonial or case study
Information for new clients/patients
Not addressing knowledge about financial aid or insurance facilities
Nonprofit websites don’t aim to sell products or services to their visitors, but they still need to convince people to support their cause. Websites are one of the primary ways the charity organizations connect with their potential patrons. A nonprofit website should serve five main purposes.
What should a non profit website include?
Most importantly, any nonprofit website needs the following five basic elements. Streamlined Donation Page.
Social Media Links.
Individual Staff Pages.
What makes a great nonprofit website?
Great nonprofit web design includes:
A great nonprofit website doesn’t have to cost a million dollars, it just has to be straightforward and easy to navigate. The easier you make it for visitors to understand your mission, impact, and find what they’re looking for, the better engagement you’ll receive.
Why do nonprofit organizations need websites?
Websites play a key role in promoting your organization and cause beyond peer-to-peer referrals. Nonprofit websites are perfect tools for social sharing and brand discovery–allowing your nonprofit access to potential advocates and volunteers. Build a case for on-going, monthly donations.
1. How do I create a website for my nonprofit organization?
Seven tips to help your create stunning nonprofit website:
Make your mission apparent.
Use content to attract supporters.
Make your site donor-friendly.
Make volunteer recruitment easy.
Incorporate visual storytelling.
Make your website mobile-responsive.
Tie your site to social media.
2. How do you create a non profit website?
How to build a non-profit website (in 6 easy steps)
Choose a platform for your non-profit website.
Purchase a hosting plan and domain name.
Pick out a theme to style your site.
Build your site’s basic pages.
Consider a donation plugin.
Optimize your site for search engines.
3. How do nonprofits get money?
Every organization needs money to pay for daily operations, even a nonprofit .Related profits can include donations, ticket sales from fundraising events and item sales to generate money for group activities. Unrelated activities may still be nontaxable, though, as long as taxes are paid.
4. How do nonprofits survive?
To survive, nonprofit organizations, just like businesses, must make sure that the organization’s revenues exceed its expenses. But, instead of seeking profit for profit’s sake, nonprofits pursue public benefit purposes recognized under federal and state law.
5. How does a non profit function?
Nonprofits Rely on Donations and Grants.
For-profit companies rely on sales revenues in order to sustain themselves. These companies seek earned income. Nonprofit organizations, on the other hand, rely on donations and grants from people who support the cause, as well as other organizations or government entities.
6. Can you get rich starting a nonprofit?
Non profit doesn’t mean no income, it just means no reported profits .They generate millions in revenue, pay their people handsomely, then donate the rest to charities and other NPOs in order to still qualify as a non-profit organization. If you do that, even to a small degree, you’ll have money of your own to invest.
7. Do founders of nonprofits get paid?
The founders of a nonprofit are not permitted to make a profit or benefit from the net earnings of the organization. They can make money in various other ways, however, including receiving compensation from the nonprofit.
Do you want a successful website for your nonprofit organization?
There are many great social websites where sharing content is encouraged. These may be helpful for promoting your work, meeting others with similar interests, gaining feedback and (if you are lucky) selling work via word of mouth or automated systems, such as print-on-demand. Being an active member of community-based websites can be a great idea – and may indeed be a fundamental part of your online strategy – but these sites should complement, not replace, your own website. They should be used as a marketing outpost to drive traffic to your own website, not as a substitute for it.
What should the best artist website include?
Your Name. Really, you should be including your name in your website’s URL, if possible.
High-Quality Images. If you’re proud of your art, then show it.
Is it available for sale?
Artist Biography & CV.
Why does an artist need a website?
There are many reasons why you, as an artist, should have a professional website, but the main reason is that your website can be full, 100% you. It is easy to create a website that represents you and effectively promotes your work. The final piece of an artist’s website is for it to be all about the art.
Making a website is the most effective way to market your work, build a brand and sell artwork, products, or services. What’s more, creating a website is something that even a high school student (someone with little funds and no prior web design experience) can do.
Shantell Martin a visual art specialist well known for her quirky drawing style. Her homepage is a perfect portrayal of her designing skills and is animated which creates amazing attention-seeking gifs on it.
1. Make your internal business systems & processes efficient.
As the coronavirus outbreaks in the entire world, this is the best time of the year to improve your existing business systems & processes so that you can deliver high-quality products and services to your customers.
Changing the existing business process is not easy when a business is running at its peak capacity.
Rewrite your website copy (It will generate leads/sales for your business)
Optimize your website for Search Engine Optimization (SEO) (It will bring free traffic to your site)
3. Plan content for your customers.
Content marketing is a central part of doing business online.
People don’t go to google and search your business directly. People go to Google and search their problems.
Therefore you should write content about the issues your customers are facing. After all, if people don’t know you exist, then you don’t add any value to people’s lives, selling online may not be as lucrative as you’d like.
Content marketing stats 2020
Small businesses with blogs get 126% more lead growth than those without blogs.
83% of marketers use content marketing to generate inbound leads for their business.
Inbound leads cost 62% less than traditional outbound leads.
Ask this question to yourself
What problems are my customers facing?
Plan & create blogs for your business.
Plan your content marketing strategy.
4. Invest in learning new skills & technologies.
As a lockdown situation arises in the world, there is always scope for learning new skills & techniques for yourself and your employees so that you can use theses skills to grow your business in the future.
Learning stats in 2020
75% of corporate learning is an online self-study and collaborative learning.
Only 11% of companies have a clear strategy for career development.
Learning a new skillset makes your business stand apart.
Without a facilitated talent mobility strategy, good people will most likely leave the company.