Studies imply that most people nowadays tend to divert towards the internet as reliable source of information for health-related issues and facilities. Moreover, in the healthcare industry, their primary source of success is their service.
There are more than 75% of requests on the internet for health-related information and services. In this period of the internet, healthcare industries need to jump on the digital service establishment. This increasing demand for digital care stands as evidence that healthcare industries need to opt for digitally marketed healthcare systems.
Websites need a clean, well-designed, easy to navigate, user-friendly websites with mobile interphase, appointment scheduling, prescription renewal, digital payment services, and the most important, a call-to-action icon.
So, let us dive-in the best-designed healthcare websites-
1. MAYO CLINIC-
The mayoclinic.org website has a clean design. Visitors can access patient care information, products, services, patient’s history, and educational resources.
Rush University Health Medical hospital https://www.rush.edu/ is a top-notch hospital, and so is its website. Visitors get doctor details and online appointment booking. Patients have access to their medical information on the website.
3. CLEAVELAND CLINIC
https://my.clevelandclinic.org/, the website, has a straightforward design with efficient videos, articles, and health prospects. The website has information mainly segregated for doctors and patients; this makes it easier for visitors.
4. NORTHWESTERN MEDICINE-
https://www.nm.org/locations/northwestern-memorial-hospital, the site has testimonials about its services and clinical trials. Patients have the facility for online payement of bills, service to contact doctors, and access personal health information.
5. DUKE HEALTH-
https://www.dukehealth.org/ , the website includes a menu system where visitors have clickable access to locations, staff information, treatment services, and blogs. Patients get secured customized portal to access personal health details.
6. UCSF HEALTH –
https://www.ucsfhealth.org/ , attractive graphics and impressive, impactful videos for the visitors. Apart from this, the site has MYCHART and FIND A DOCTOR kind of easy clickbait’s.
https://www.cedars-sinai.org/ , the site is also mobile-friendly with a useful information portal, updates, life stories of patients, quick location details, and doctor’s directory.
8. MASSACHUSETTS GENERAL HOSPITAL-
https://www.massgeneral.org/ the hospital’s site gives us a clear display of its research ranking and studies, which gain the visitor’s trust. Website has various tabs like “FIND A DOCTOR” and medical researchers “FIND A RESEARCHER.”
9. CHILDREN NATIONAL HEALTH SYSTEM-
https://childrensnational.org/ site can be accessed by clicking on the header and footer and you are welcomes inviting heartwarming images of children.
https://www.sinai.org/ , a website with an intelligent design with marketing tactics, includes impressive real staff images and has language selection option.
11. TRUST CARE HOSPITAL-
https://www.trustcarehealth.com/ a clean, easily navigable site includes blogs and more information than pictures. It also has location and online bill payment facility.
12. GEORGE WASHINGTON UNIVERSITY HOSPITAL-
https://www.gwhospital.com/, a minimalist site with patient stories and enough information for patients. On-site locate the doctor, bill payment, and patient health information is also available.
13. BOSTON MEDICAL-
https://www.bmc.org/ , the sites showcase various pictures and a navigation bar that includes patient care services, location details, patient portal, and pay a bill option.
icliniq https://www.icliniq.com/en_US/#gref provides with good virtual interaction & messaging services. Includes virtual appointment booking system and messaging facilities for patients to communicate with doctors or providers.
MISTAKES made by HEALTHCARE WEBSITES
- Not user friendly
- Boring, outdated designs
- Poor font choice
- No use of HTTPS protocol
- Confusing message system and incoherent language
- Low image and video quality
- Unnecessary animation/graphics
- Missing details of testimonial or case study
- Information for new clients/patients
- Not addressing knowledge about financial aid or insurance facilities